Your Legal Blind Spots with Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com. Your star employee leaves with your client database. How do you protect your business?
• Critical phrases for every contract
• Essential insurance types and limits
Marry Organic And Paid Media with Christie Osborne, Owner and founder, of Mountainside Media. Strategically use your organic posts with a simple advertising strategy that decreases ad costs and increases sales leads.
• Adjust your organic strategy to support low-cost ads • Social ads that build a powerful client pipeline
• Real-life posts and ads that set you apart
Wed Talk with Ben Chernivsky of Gifyyy Booth. Gifyyy
The Gifyyy Photo Booth. Only 12 pounds! Small footprint, easy to set up and use! Collects phone numbers for future marketing!
Planner's Guide To Max Profit with Terrica, Terrica Inc & Wedding Pro Workshop, CEO. When you started your planner business, even outrageous requests sounded fun. Now you value your limited time. How do you price all those little extras that add up?
• Charge for all planner/designer services
• Monetize services that go beyond the contract
Secret Strategies For Corporations and LLCs with Michael Wedaa, Author, Incorporation Specialist, and Business Consultant. Take a look at the exciting side of corporations and LLCs. Dive into some basics and explore advanced secret strategies for getting the most out of your corporation. • The fundamental difference between an LLC, C Corp, and S Corp.
Master-Level Persuasion Class with Brandee Gaar, Owner/Lead Designer, Blush by Brandee Gaar, LLC. Sales techniques are not just about doing or saying the right thing. It’s about getting to know your wedding couples and finding out what motivates them to take action.
• Understand potential buyers on a deeper level
Wedding Expo Guide with Laurette Veres, Owner, Bridal Extravaganza, Editor-In-Chief,
Texas Wedding Magazine. A wedding expo puts you in front of hundreds of wedding couples all in one weekend.
• Find the best expos for your target audience
• Gain credibility and network with other wedding pros • Booth design dos and don'ts
Closing the Sale with Bethel Nathan, ElevateByBethel.com. Your sales numbers are solid math. However, the sales process itself is rooted in psychology, mindset, and persuasion. Closing the sale is a superpower that no one is born with. It takes a carefully cultivated skill set. Psychology secrets to close the sale.
Wed Talk - Create Floral Installs On A Budget with Lauren Barcier of Something Borrowed Blooms. SomethingBorrowedBlooms.com.
How to create ceremony spaces for less.
Save couples over 70% with rent & return premium silk florals from SBBlooms
Streamline Your Wedding Pro Business with
Nora Sheils, Founder, Bridal Bliss, Co-Founder, Rock Paper Coin.
Technology can be your best friend or worst nightmare.
• This year's best automation systems for wedding pros • Tips to streamline your business
• Organization before and after
Getting ready for the Wedding MBA Conference with Shannon Underwood, VP of the Wedding MBA. How the topics and speakers are chosen. How the exhibit floor businesses are chosen. What are Wed Talks? How to plan your itinerary for the conference.
Tech Solutions with Elizabeth Sheils, Co-Counder & CEO, Rock Paper Coin. Integrate technology to simplify the hiring process, support your growing team, and work efficiently with other wedding pros. Strengthen your company culture, increase retention, and gauge employee satisfaction.
Book LGBTQ+ Clients With Authentic Inclusivity with Kirsten Palladino, Owner, Equally Wed Pro. The need for implementing inclusive practices and establishing your company’s diversity, equity and inclusion strategy is greater than ever.
• Create your own inclusive marketing strategy • Serve the entire gender-diverse community
Planner Problems Solved with Margaux Fraise, Owner, of Harmony Creative Studio. Wedding planners have enough stories to fill a library, but each one offers valuable lessons. Every planner has a wedding disaster...but this story takes the cake. • Hidden red flags
• Actionable contract inclusions
So Sue Me with Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP. Identify and address unusual situations with clear action steps to stay ahead of the curve legally and ethically.
• Must-know legal concerns in the event industry • Key contract terms to protect your business
• Adjust contracts without a lawyer
Real Wedding Submissions with Meghan Ely, Owner, OFD Consulting. Discover the ins and outs of setting your submissions apart to be featured in the media. • Changing media landscape
• Strategic timing for your submissions
• What you need to know about getting published
Event Technology with Chris Hintz, Founder / President at Pinnacle Productions. pinnacleprodj.com. How the latest video, audio, and lighting equipment can be used to give the clients an unforgettable event.
Work/Life Balance with Bobbi Brinkman, Owner of Bobbi Brinkman Consulting. Putting in the work to help your business grow and succeed is important, but overdoing it has negative effects on your health and life.
• Automate to free up time • When to say no
• Set your boundaries
Venue List Referrals with Shannon Tarrant, Founder of Wedding Venue Map. Are the relationship between venues and vendors one-sided or mutually beneficial?
• Evaluation criteria for your current list
• Simple questions that eliminate the takers
• Reciprocal vendor application process
Photo Booths-Easy Profits - Powerful Branding with Brandon Frazier, Owner, of Signature DJs, and Kellie Frazier, Owner, of The Miner Details by Kellie. Venues, planners, gown shops, florists, DJs, and other wedding pros all have a path to branding and profits with photo booths.
• Add a photo booth to your existing business • Strategic ways to market and brand
• Sample photo booth price-lists
Financial Scorecards with Matt Radicelli, , Founder, Mentor Pods Group Coaching. Knowing your numbers is the difference between a business that merely survives and one that thrives.
• Assets, liabilities, income, and cash flow
• Advanced tax and finance strategies to increase profit • Prevent financial mistakes
Wed Talk with Tim Flors, Group360.com, and GroupSync.com. Save time while managing your room block. Book your party with ease. A free online service!
Venue booking Fridays, Sundays, and off-season with Ian Ramirez, Venue Director, Madera Estates. Create seasonal packages and pricing. Strategic social media calendar and planning. Automated email campaigns.
Wed Talk with Matt Campbell of MyWeddingSongs.com. How to get the free resources you need as a wedding professional to answer your clients questions about the music for their wedding day!
The True Role of a Wedding Planner/Designer with Andrea Eppolito, Owner, Andrea Eppolito Events. AndreaEppolito.com. How to give your clients the best of you. How to filter the client's vision through your personal filter. A fantastic story about a pink wedding!