Reinvent Your Content with Shannon Tarrant. WeddingVenueMap.com. Imagine creating one piece of content and then repurposing it into every marketing platform you use. One piece of content used 15 different ways
• Time-saving tech tools and templates
• Put a fresh face on old content and go social
Effective Marketing with Marc McIntosh and Renee Roberts. TeamWeddingMarketing.com. How to evaluate the marketing experience your business presents to potential clients. Is your message consistent? Should you pay for social media advertising?
Wedding Business Data with Shane McMurray. Wedding.report. The more you know about your customers and local markets the better you can make smart business decisions. Historical and up to date information paves the way for a better understanding of the billion dollar wedding industry. If you know your wedding couples better, it is easier to sell to them and grow your business.
• The importance of understanding your market
• Key stats and examples you need to market effectively
• Critical information you need to collect from your customers
Generate Your Own Sales Leads with Aleya Harris. FlourishMarketing.co. Wedding pros have to create increasingly compelling lead magnets to persuade wedding couples to hand over their email address. Wedding quizzes and how-to guide examples. Creative content inspiration. Lead generator tips and tools
Monetize Your Creativity with Amanda Richardson. AmandaRichardsonPhotocom. Amanda Richardson, Owner, Amanda Richardson Boutique Photography
Just because you don’t stare at spreadsheets and reports all day doesn’t mean your time is worth any less. Use your creativity to tell your personal brand story. Improve your imagery and use it to book new clients. When it makes sense to niche down. Profit through your creativity
Rebuild Your Wedding Business with Susan Southerland. JustEventsGroup.com. It will take hard work and determination just to get back to your pre-pandemic sales level. Stand strong with wedding business owners who are open for business. Tips to rebuild your business. New revenue streams that won’t distract you from your day-to-day.
Personalize Your Business with Artem Lomaz. ArtemLomaz.com. Personalization actually starts before the booking process begins. It can be utilized throughout your relationship with your clients to help create referrals.
• Customize the consultation process
• Onboarding, preparation, the wedding itself, and offboarding • Personalizing milestone moments.
Visual Branding with Kaleigh Wiese. Meldeen.com, KaleighWiese.com. Are you ready to add some results-driven brand flair to your website, marketing, emails, and social media posts? Graphic design is a useful tool to communicate to your ideal potential clients. Learn typography, imagery, and color theory techniques. Increase your bookings with strategic brand positioning online. Ensure your brand is on-point and your message is clear.
Convert Your Leads to Bookings with Nicole Heylmun. NicoleReneeCoaching.com. Many wedding professionals downplay the importance of getting potential clients on the phone (or Zoom) as early as possible. How do you control the conversation? How do you instantly make nearly-weds comfortable with you? Sales call flow structure, Answers to every objection, Best sales software CRMs.