Non Agressive Selling with Mike Walter, EliteEntertainment.com. Why the typical strong sales approach isn't always the most effective. How to be the expert without being a know it all. Why video is the best selling tool.
Getting and Using Reviews with Bethel Nathan. ElevateByBethel.com. How and when to approach the review process with your clients. What to do with the reviews to enhance your marketing!
Professional Reputation with Meghan Ely. OFDConsulting.com. What is your reputation? How many reputations do you have? How PR can enhance your reputation. The difference between PR, marketing and advertising.
Using Psychology in Sales with Lynne Reznick. LynneReznickPhotography.com. A small change to your package pricing that will reduce client friction. How to position yourself as an expert during the initial conversation.
Modern Marketing with Brian Green. ByBrianGreen.com. The difference between diversity and inclusion. Connections through inclusive brand marketing.
Lead Conversions with Sal Cincotta, SalCincotta.com. What is the number one lead-generation fail? What is the most effective process to get the client to do your Call to Action?
When to make exceptions and conflict resolution with Jennifer Trotter, TheJenTrotter.com, LipServiceMakeup.com. What qualifies for a contract exception? How to implement exceptions without losing control. How to plan ahead to minimize unhappy clients.
Social Media Tips with Vanessa Joy! BreatheYourPassion.com. What's the best approach to social media for your business? How do you "batch" content? How do you schedule future content posts?
Are you the CFO of your business? with Michelle Loretta, BeSageConsulting.com. How to become the Chief Financial Officer. What are the three important financial parts of your business? When should you hire financial specialists? Is it wise for you to scale?
Sell to All Personality Types with Terrica! @CocktailTerrica. A wedding industry myth is that you should only work with clients you love. Not true. It's not personal, it's business! Sale pitch ideas for different personality types. Uncover common ground!
Don't Create Your Own Recession with Alan Berg. AlanBerg.com. It's easy to pull back on your ad spending. Before you do, listen to Alan's 25+ year perspective on how to make it through the hard times and come out stronger!
Shannon Underwood, Vice President of Wedding MBA. Recap of the 2020 digital conference. Looking forward to the 2021 conference, November 8-10, at the Las Vegas Convention Center. How the Wedding MBA finds speakers and new topics.
How to Market During a Pandemic with Anna Coats, MarryMeTampaBay.com. How to use Instagram better than your competition. The importance of professional images and captions that evoke emotions.
Protect your Finances during the pandemic with Jamie Boyack, CPA, Owner, AlohaFridayCPA.com.
Covid has hit hard at everyone in the wedding and event industry. You must take these actions to protect your financial health. Manage and pay off debt. Accounting Non-Negotiables. Receipt management and accounting software.
Package Content Creatively with Angela Proffitt, Productivity Expert! AngelaProffitt.com. GSD.com.
Ideas to create new content. Social media tips to stay relevant. Photo short cuts and sources.
Managing Your Cash Flow During a Crisis with Michelle Loretta, Founder, SageWeddingPros.com!
When it comes to the finances of your business it can be intimidating to think about the balance of cash flow, especially during a crisis. How can you forecast what your financial future looks like? Steps you need to make the right business decisions now.
Effects of seasonality on your cash flow.
Sales forecast and financial history in crisis.
Key elements to a profitable business with Octavia Conner, CEO, SayYesToProfits.com.
Profit is the most common measure of business success. When cash flow is the only priority, profit becomes an afterthought. Break the cycle of cash flow struggles so your business can say yes to profit. Position your business for more profits. The best method to identify and improve your company's financial health. Secret strategy to uncover cash flow pitfalls.
Disaster Proof your business with Margaux Fraise. The unexpected is lurking, watching, and waiting to pop out of nowhere. From pandemics to natural disasters a wedding pro must be ready to step up in a time of crisis. Don’t let the unexpected ravage your business. Crisis that every event pro should prepare for. Communicate sensitive messages to others in dire situations. Actionable tips for restoration and rebuilding your business.
Graphic Design for your Brand with Kaleigh Wiese - Founder, Meldeen.com
How to add some results-driven brand flair to your website, marketing, emails, and social media posts. Graphic design and color choice can be useful tools in communicating to your ideal potential clients.
Learn color theory techniques. Ensure your brand is on-point and your message is clear.
How Top Business Owners Overcome Obstacles with Sara Margulis CEO & Co-Founder, Honeyfund.com.
Become a Zen problem solver and change your mindset. Reduce your stress.
Categorize problems so solutions come easily and Re-frame your problems as opportunities.
Wedding business PR with Meghan Ely. Wedding media looks nothing like years prior… from beloved wedding blogs closing, media mergers, and endless editorial staff layoffs. Traditional wedding PR methods no longer work. However, the ROI for wedding publicity has never been stronger. How do you navigate these changes?
The evolution of wedding PR.
Impactful impressions using media outlets, podcasts, and live streaming.
Build lasting relationships with wedding freelance writers.
Intimate weddings with Emily Sullivan. EmilySullivanEvents.com Shrinking guest lists might seem scary, but small weddings can mean big profits for your wedding business. How do you offer micro weddings and not impact your full-service larger events?
When and why to create a sub-brand.
Uncover hidden profitability.
Creating an intimate wedding team.
Generate quality leads with Sal Cincotta. SalCincotta.com. A consistent lead generation program is vital to your long-term success. Stop shadow boxing with a vague approach and learn these impressive and comprehensive lead-generating techniques.
Build strong lead strategies for email marketing. AIDA. Facebook and Instagram game plans. The number one lead generation fail.
Maximize Sales at Wedding Shows with Sheila Dunn. TexasWeddings.com. Success at wedding shows is more than just showing up. The work starts weeks before the actual show.
What to do before the show to increase sales
Kiss-of-Death booth designs.
Open the sales conversation and close the sale.