Susan Southerland. "ADULTING"
Susan Southerland, President, Just Events! Group.
As an entrepreneur, your to-do list never ends. As soon as one wedding is complete, you are prepping for the next one. You have groceries to buy, kids to carpool, and bills to pay. How do you fit it all in without throwing everything out of balance? Tools to preserve your work/life balance. How to time-block efficiently.
Warning signs that you are spread too thin.
Andrea Eppolito. AndreaEppolitoEvents.com. "Minute to Win It!". First impressions last much longer than the 30 seconds they take to create. Snap judgments are not always accurate, but they endure. How can you make sure your non-verbals actually communicate that you are the pro they should hire? Make more than an impression, make a connection!
Factors that create a better first encounter.
Forbidden words that immediately kill a sale.
Renee Dalo. MoxieBrightEvents.com. ReneeDalo.com. "Sale to Success". Great sales start with understanding what you're selling. What are the best questions to ask? What does the client really want?
Andy Kushner. Wedding Biz Podcast. TheWeddingBiz.com. "Wedding Superstars!" There is no better education than a one-on-one interview with a thought-leader, recognized expert, or veteran of the wedding industry. Experience the distilled power of top interviews. The crème de la crème of wedding leaders share their insights, tips, and predictions about the state of today’s wedding world. Manage fear and self-doubt. Understand the role of risk-taking. Pricing strategies.
Alan Berg. AlanBerg.com. Don't get "ghosted"! You made it to their shortlist. They made an inquiry. You replied, right away. Then, suddenly the couple disappears. What went wrong? Reasons a prospect ghosts you. How and when to follow up.
Adrienne Brink. UncommonCamellia.com. How to defuse an argument before it begins. What words are triggers and what words can quickly resolve a potential conflict? The difference between blame and accountability.
Marc McIntosh. TeamWedding.com. Today digital media dominates. Improve your marketing to nearly-weds and make the process more efficient. Hacks, tricks, and tips to turbo-charge your marketing. Simple fixes that improve your email marketing. Blogs, videos, podcasts, and apps.
Jennifer Trotter. LipServiceMakeup.com. Navigating the push/pull conversations with desperate clients. How to avoid the over-apologizing trap. When to hold firm and when to be flexible. Phrases that keep your business safe and your clients happy.
Aleya Harris. FlourishMarketing.co. How to gain Referrals From Wedding Pros And Clients. Best times to ask for a referral. How wedding pros decide which caterers to recommend. Preferred List mistakes.
Megan Gillikin. ASouthernSoiree.com. Weddings For Real Podcast. ThePlanningVault.com. How to improve your social media image. The best platforms for a wedding planner. How each platform has its own personality and does it fit your ideal client.
Shannon Underwood. WeddingMBA.com. Looking back at the 2019 Conference. Evaluating the survey feedback. How is the expo organized? Looking ahead to the 2020 Conference on November 17-19 at the Las Vegas Convention Center.
Shannon Tarrant. WeddingVenueMap.com. How to expand a venue business to include corporate. Does your marketing speak to a corporate client? What corporate and non-profit clients need that is different from a wedding client.
Adrienne Brink. UncommonCamellia.com. Planning ahead for when the COVID-19 pandemic quarantine is over and the event industry resumes.
Rob Schenk. WeddingIndustryLaw.com. The Corona Virus. Best legal business advice on how to negotiate with the client. What is a Force Majeure clause in a contract? Understand that the client is also taking a financial hit. Tailor the force majeure clause in your contract based on the specifics of your region.
Mark Chapman. EverettAndrew.com. Online ads. How to choose the right platform. How to create the right ad content. What should you spend per month?
KC Campbell. VoxDJs.com. How to create additional income streams for your business. Adding corporate and non-profit events through networking and other tips.
Terrica. TerricaInc.com. how master negotiators get what they want. Tactics borrowed from selling a house and buying a car. Trade, don’t cave - add value without lowering your price.
Sasha Souza. SashaSouzaEvents.com. ConsultancyForCreatives.com/Onboarding. How to prepare for difficult conversations with difficult clients. Insisting the client be in control of their wedding budget.
Juliana Mead. Vice president of marketing for The Knot Worldwide and Wedding Pro. How to best use the marketing tools available on The Knot Worldwide and Wedding Wire. Finding connections with other wedding professionals.
David Tutera. DavidTutera.com. The David Tutera Experience. How David approaches his speaking appearances. Looking for the beauty within. How being in the moment creates the best client experience. How to support your brand.
Rob Ferre. Life-Of-The-Party.com. How to use gamification to increase potential client engagement. How to modify familiar games to fit your brand. The difference between games at bridal shows compared to social media gamification.
Bethel Nathan. ElevateByBethel.com. CeremoniesbyBethel.com. How to deal with procrastination. Identify your fears. Plan the most efficient tasks. Give yourself rewards.
Casey Eberhart. CaseyEberhart.com. ExpandTheBusiness.com. How to get the most from your networking efforts. The formula and system to produce extraordinary results. When clients and event professionals become your word-of-mouth marketing team. BannerSeason.com code "try this".
Scott Crumpton. WhiteStoneMarketing.com. How to decide what percentage of your gross business income to spend on marketing. Where to invest your marketing dollars. Why analyzing your marketing budget is critical to the success of your business.