Obsession-Worthy Trends with Andrea Eppolito, Owner, Andrew Eppolito Events. AndreaEppolito.com. Wedding trends are constantly evolving and emerging.
From hosting small, intimate weddings to non-traditional parties, we see
major wedding trends on the horizon. Research the newest wedding ideas
and be two steps ahead of your competitors.
Increase The Demand For Planners with Megan Gillikin, Owner, of The Planners Vault & Weddings For Real. Why do only 30% of wedding couples hire a professional wedding
planner? You know you can save them time and money and make their
wedding day stress-free. Education outreach can change the way your
wedding market sees the true role of a wedding planner.
• Build lucrative partnerships with venues
Wed Talk. Booking Hotels Will Never Be The Same with Cayce Turbeville of Groups 360 and GroupSync.com. How Cayce booked her complimentary wedding block on GroupSync in 10 minutes! Save time and reduce stress with quick tools for wedding planners!
Organic Content with Nayri, Wedding Fashion Expert, Lovella Bridal. Wedding couples trust organic content over paid advertising because of authenticity. Non-paid exposure builds engagement and develops a community with other wedding pros, current couples, and prospective clients.
Wed Talk with Brian Franklin of Vows and Speeches. VowsAndSpeeches.com. Don’t struggle to find the right words.
We’ll help you find them.
Highly personalized, human-written, custom vows, wedding speeches, and
Full ceremony scripts for officiants.
Improve Your Website with Alan Berg, CSP, Global Speaking Fellow. AlanBerg.com. Our websites are the most important "employee"
. They work for us 24/7. Whether you need a new website, just launched one, or are getting ready for a change, Alan will give you tips on how to make any site more effective.
Avoid Burnout with Jennifer Trotter, Owner, of Lip Service Makeup. Burnout hits high achievers the hardest because you feel like you should
always be able to manage it all. But sometimes enough is enough.
• Warning signs
• Best ways to cope with burnout
• Action plan for positive workplace
Boost Your Income with Braden Drake, Owner, Braden Drake, LLC, Attorney & Tax Professional. notavglaw.com. Tax deductions don’t happen by accident, it takes skill,
precision, and expertise to avoid overpaying. Get proactive and learn how
to keep more of the money you make.
• Increase your take-home pay
• IRS red flags
• Lesser-known tax deductions
How To Show Up On Local Searches with Sara Dunn, Wedding SEO Specialist, Sara Does SEO. Ninety-two percent of engaged couples will choose a wedding business that ranks on the first page of local search.
• Include photos that boost your ranking
• Optimize web presence for local organic search
• Reviews, map embedding, and local/destination search
Handle DJ Objections with Ben Herman, Founder + Mentor, DJ University. profitabledj.com/PDJ-mastermind. Find out which sales obstacles you
can convert into bookings.
• Is the budget really the issue
• Words and phrases to avoid
Your Legal Blind Spots with Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com. Your star employee leaves with your client database. How do you protect your business?
• Critical phrases for every contract
• Essential insurance types and limits
Marry Organic And Paid Media with Christie Osborne, Owner and founder, of Mountainside Media. Strategically use your organic posts with a simple advertising strategy that decreases ad costs and increases sales leads.
• Adjust your organic strategy to support low-cost ads • Social ads that build a powerful client pipeline
• Real-life posts and ads that set you apart
Wed Talk with Ben Chernivsky of Gifyyy Booth. Gifyyy
The Gifyyy Photo Booth. Only 12 pounds! Small footprint, easy to set up and use! Collects phone numbers for future marketing!
Planner's Guide To Max Profit with Terrica, Terrica Inc & Wedding Pro Workshop, CEO. When you started your planner business, even outrageous requests sounded fun. Now you value your limited time. How do you price all those little extras that add up?
• Charge for all planner/designer services
• Monetize services that go beyond the contract
Secret Strategies For Corporations and LLCs with Michael Wedaa, Author, Incorporation Specialist, and Business Consultant. Take a look at the exciting side of corporations and LLCs. Dive into some basics and explore advanced secret strategies for getting the most out of your corporation. • The fundamental difference between an LLC, C Corp, and S Corp.
Master-Level Persuasion Class with Brandee Gaar, Owner/Lead Designer, Blush by Brandee Gaar, LLC. Sales techniques are not just about doing or saying the right thing. It’s about getting to know your wedding couples and finding out what motivates them to take action.
• Understand potential buyers on a deeper level
Wedding Expo Guide with Laurette Veres, Owner, Bridal Extravaganza, Editor-In-Chief,
Texas Wedding Magazine. A wedding expo puts you in front of hundreds of wedding couples all in one weekend.
• Find the best expos for your target audience
• Gain credibility and network with other wedding pros • Booth design dos and don'ts
Closing the Sale with Bethel Nathan, ElevateByBethel.com. Your sales numbers are solid math. However, the sales process itself is rooted in psychology, mindset, and persuasion. Closing the sale is a superpower that no one is born with. It takes a carefully cultivated skill set. Psychology secrets to close the sale.
Wed Talk - Create Floral Installs On A Budget with Lauren Barcier of Something Borrowed Blooms. SomethingBorrowedBlooms.com.
How to create ceremony spaces for less.
Save couples over 70% with rent & return premium silk florals from SBBlooms
Streamline Your Wedding Pro Business with
Nora Sheils, Founder, Bridal Bliss, Co-Founder, Rock Paper Coin.
Technology can be your best friend or worst nightmare.
• This year's best automation systems for wedding pros • Tips to streamline your business
• Organization before and after
Getting ready for the Wedding MBA Conference with Shannon Underwood, VP of the Wedding MBA. How the topics and speakers are chosen. How the exhibit floor businesses are chosen. What are Wed Talks? How to plan your itinerary for the conference.
Tech Solutions with Elizabeth Sheils, Co-Counder & CEO, Rock Paper Coin. Integrate technology to simplify the hiring process, support your growing team, and work efficiently with other wedding pros. Strengthen your company culture, increase retention, and gauge employee satisfaction.
Book LGBTQ+ Clients With Authentic Inclusivity with Kirsten Palladino, Owner, Equally Wed Pro. The need for implementing inclusive practices and establishing your company’s diversity, equity and inclusion strategy is greater than ever.
• Create your own inclusive marketing strategy • Serve the entire gender-diverse community
Planner Problems Solved with Margaux Fraise, Owner, of Harmony Creative Studio. Wedding planners have enough stories to fill a library, but each one offers valuable lessons. Every planner has a wedding disaster...but this story takes the cake. • Hidden red flags
• Actionable contract inclusions
So Sue Me with Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP. Identify and address unusual situations with clear action steps to stay ahead of the curve legally and ethically.
• Must-know legal concerns in the event industry • Key contract terms to protect your business
• Adjust contracts without a lawyer