Jennifer Trotter.  LipServiceMakeup.com  Being good at your craft is the baseline.  How you interact with the client and handle challenges is the best selling tool.  Unique marketing starts with being true to yourself.

Sarah Ancalmo.  SarahAncalmo.com.  Public-Persona.com.  How to find your cohesive campaign.  Be who you are.  Be consistent in all facets of your story.  Finding your voice.

Sonny Ganguly.  WeddingWire.com  How Wedding Wire works.  Should you include video in your marketing?  Tracking client online interactions.  Wedding Wire data analysis.

Kira Hug.  KiraHug.com.  How to create the best online presence.  Do your homework!  Learn the language of your target client.  Learn everything about the target client of your favorite wed pro.