Richard Cranston. RochesterDJ.com. How to learn how your potential client interacts: hearing, seeing, tactile. How to "sweep" concerns off the table. Determine your ideal client to focus your marketing.

Meghan Ely. OFDConsulting.com. OFDCollective.com. WeddingIndustrySpeakers.com. Wedding professional PR. You may need to hire help or get a professional reality check.

Kellie Daab. KellieDaab.com. WeddingIndustryEducation.com. How to choose the right technology system for your business. Doing a self audit. How do you think and work?

Brian Lawrence. BrianLawrence.com. Interns. How to find, recruit and train good interns. How the relationship with interns must be reciprocal. Internships.com