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Wedding MBA Podcast

Interviews with the best business advisors featured at the Wedding MBA Conference. Business, Marketing, Legal, Efficiency, Leadership and Inspiration!
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Now displaying: 2022
Nov 16, 2022

Tik Tok Academy with Angela Proffitt. AngelaProffitt.com. Wedding couples use TikTok for wedding planning because it is easier to find community and have authentic interactions. How do you use this new online tool?
• Content creation ideas for TikTok and Instagram

Nov 4, 2022

Create Insta Reels, YouTube Shorts, and TikTok Videos with Nayri, CEO, LovellaBridal.com, Wedding & Fashion Expert. Get ready to promote your brand to wedding couples by entertaining them with short videos.
• Shortcuts for content creation in one recording • Insta Reels, YouTube Shorts, and TikTok videos

Nov 2, 2022

Graphic Design And Image Workshop with Kaleigh Wiese, Founder, Visual Brand Strategist. KaleighWiese.com. How do you share your personality, brand, and ideas with customers who are at the center of their own wedding planning process? • Customer-centered visual branding
• Logo and color strategies that resonate with clients 

Oct 29, 2022

What is Wedding MBA certification? Wedding MBA Certification is exclusively for wedding professionals. Certification is received after online classes are complete. It gives engaged couples a compelling reason to trust and hire you. Your certification will mention your wedding specialty.

Oct 26, 2022

Onboarding After The Sale with Megan Gillikin, Owner, ASouthernSoiree.com. The right customer onboarding experience saves you time, increases productivity, and creates client loyalty and trust that leads to future referrals.
• Update your client onboarding roadmap
• Best things to include in your welcome guide

Oct 24, 2022

Ads That Convert To High-Quality Leads with Mark Chapman, Founder, The I Do Society. TheIDoSociety.com. Capitalize on data-proven strategies that help you find your ideal client via Google, Facebook, and TikTok ads.
• Understand and employ demographic targeting • Create ads that convert to high-quality leads
• Measure results to refine your online campaign

Oct 21, 2022

Gain Customers, Referrals, And Passive Income with Shannon Tarrant, Founder of Wedding Venue Map. weddingvenuemap.com. How do you become an influencer in your wedding market?
• Proven skills of a wedding influencer
• Let your customers come to you
• Build trust and credibility using what you know

Oct 19, 2022

Modern Sales Skills with Ryan O'Neill. Curate.co. Couples are done with annoying, high-pressure, or gimmicky tactics. • Same-day closing incentives • Words to use and avoid.

Oct 17, 2022

Seven Strategies For Social Media with Greg Todd, Owner/Chief Analyst, GT Marketing and Consulting. How do you speak directly to wedding couples in every post to build your conversion rate?
• Fresh ideas for creative social content
• Avoid these boring post topics

Oct 13, 2022

Capture New Bookings With Instagram with CeCe Todd, Owner, CeCe Designs. CeCeDesignsLLC.com. Over 70% of wedding couples are on Instagram. • Convert fans into new customers.

Oct 12, 2022

Get Ready for Wedding MBA 2022! Shannon Underwood, VP of the Wedding MBA, explains how to prepare for the best Wedding MBA Conference ever.

Oct 11, 2022

CRUCIAL CONVERSATIONS
The Right Words At The Right Time with
Adrienne Brink, Founder, UncommonCamellia.com. wedding couples, in-laws, and the unexpected: Voila! Heartburn and headaches. Everything depends on what you say next.
• Modern communication skills
• Key triggers to avoid

Oct 7, 2022

PHOTO BOOTH PROFITS-Expand Your Revenue with Walter McClellan, Owner, Toast Entertainment. ToastEnt.com. It’s not just about the pictures... it’s the experience that photo booths create. Offer your wedding couples an add-on photo booth package that increases your per-wedding profitability. Make up the cost of your booth within the first 120 days and become wildly profitable within the first year.
• Add photo booth services to your existing wedding business • Upsell and maximize profits each contract
• Scale and run multiple booths

Oct 3, 2022

Be Persuasive - Not Abrasive with Amber Anderson, Owner, RefineForWeddingPlanners.com. The response to that hard-to-answer email or text can be the difference between a client that understands and a nightmare review. • Formulas that build wordsmith confidence
• Handle emotion and tension with tact and grace • Close the loop and remain in control. 

Sep 30, 2022

Demystifying The Google Algorithm with
Jason Hennessey, Co-Founder, Hennessey Consulting. jasonhennessey.com. Unpack over 20 years of proven SEO strategies that will increase your Google rankings, traffic, leads, and revenue.
• Behind the scenes of the Google Algorithm
• The three main components of SEO

Sep 27, 2022

Reduce Your Litigation Risk with Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com. • Verbal commitments that are binding
• What to include in your contracts
• Conversations that get you in legal trouble

Sep 22, 2022

Work/Life Balance with Margaux Fraise, Owner, Harmony Creative Studio. HarmonyCreativeStudio.com. Today, work probably invades your personal life. Maintaining boundaries is no simple task. How do you get your life back?
• Solutions for clients behaving badly
• Calendar consolidation tips 

Sep 19, 2022

Toxic Wedding Couples with Jennifer Trotter, LipServiceMakeup.com. Difficult clients are everywhere. But some cross the line from difficult to toxic. How can you see them coming? • Into the mind of a difficult client
• Strategies to keep demanding clients in check • Effective ways to turn around a bad situation

Sep 12, 2022

Next Year's Wedding Trends with Andrea Eppolito, AndreaEppolito.com.
Wedding trends are constantly evolving and emerging. From hosting small, intimate weddings to non-traditional parties, we see major wedding trends on the horizon. 
• Modern styling tips
• Destination elopements • Wedding color palettes

Sep 5, 2022

Solve The Puzzle That Gets Them To Buy with Bethel Nathan. ElevateByBethel.com. Successful wedding pros don’t talk features and benefits. They tell a story. 
• Stories for your social media, website, and phone calls
• Authentic sales conversations that lead to bookings

Aug 29, 2022

Automate Your Business with Nora Sheils, Founder, Rock Paper Coin. RockPaperCoin.com. There just aren’t enough hours in the day. We could all use a little help when it comes to running our business. Since cloning yourself isn’t an option, which tasks can you automate?
• Compare time-saving tools and apps

Aug 22, 2022

Newest Wedding Pro Apps with Tanisha Lee. SoireesbyLee.com.
Great apps are like a new business employee. As tech evolves, wedding pros rely on these savvy, low-cost tools to streamline their business. Which apps should you start using immediately?

Aug 16, 2022

Price For Profit and Master Level Sales Strategies with Alan Berg. AlanBerg.com. Sales skills always have an oversized impact on your success or failure. Get the critical sales techniques you must have to succeed. Uncover the factors that give you the pricing power to charge what you are worth.

Aug 9, 2022

Make A Stellar First Impression with Renee Dalo. ReneeDalo.com. Make the first seven seconds count.
• Guide to making the best first impression
• What to wear at the initial meeting
• Decipher micro-expressions and body language

Aug 1, 2022

Rapid Growth Strategies with Renee Sabo. UrbanSoireeBoston.com. How to define your best business. Excellent networking practices. 

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