Business First Impressions with Becca Pountney, Wedding Industry Marketing Consultant. BeccaPountney.com
In a fraction of a second, prospective couples form opinions about your company. This instant judgment happens when they look at your website, social media posts, email, or talk with you on the phone. How do you make a stellar first impression that ultimately leads to a sale?
• Proven first-impression digital techniques
• Repair a flubbed first impression
• In-person and virtual impression do’s and don’ts

Websites That Captivate And Convert with
Marc McIntosh, Team Wedding Marketing. teamwedding.com.
How many times have you clicked off or silently judged someone’s online storefront? Your immediate response is from a first impression you can’t erase. A stellar website increases credibility, brand awareness, organic traffic, and new leads.
• Five components of a successful website • Optimize user experience and conversions • Real cost of not getting it right

Guide To Book Better Clients with Margaux Fraise, Owner, Wedding Summit Series. harmonycreativestudio.com
How do you distinguish the difference between solid inquiries and time wasters? Wedding planners are often told to reject the wrong clients early in the inquiry process. Are you confident you aren’t eliminating clients who will become your greatest allies? Discover the warning signs you should look for so you don’t end up with badly behaved clients.
• Potential red flags that will surprise you
• Keywords that indicate price shoppers vs genuine leads
• When clients want you to change your contract

Fake Lead Philosophy with Alan Berg. AlanBerg.com. You get lots of inquiries, but they don’t convert to sales. Are they real leads or time-wasting fakes? Also, do your responses not connect with how you reply? If your old techniques don’t work, it’s time for a refresh. Fine-tune your inquiry process into a profitable sales machine.
• Spot a fake lead from a real one
• Should you reply to leads from different sources • Get better ROI from your current leads