Terrica, a wedding planner and business coach, shared her approach to wedding sales, emphasizing the importance of creating authentic experiences and building strong relationships with clients. She advised setting boundaries to avoid burnout and using strategic language to communicate service changes. @introducingTerrica

Don Mamone. DonMamone.com. Don explored concepts of purpose, ikigai, and authenticity in business, emphasizing the importance of self-discovery and personal development for creating sustainable impact and legacy in the wedding industry.

Nora Sheils, co-founder of Rock Paper Coin, a CRM software platform for the wedding and event industry, to discuss the importance of effective sales through education and client matching. Nora emphasizes the value of community and collaboration in the event planning industry. The discussion concludes with practical advice for business owners on selecting and utilizing CRM platforms, including the importance of customer support and clear communication strategies, along with an offer of free access to the platform for listeners. RockPaperCoin.com. https://app.rockpapercoin.com/SignUp?promoCode=CLINT

Colleen Carswell. StructuredToScale.com. SMS marketing strategies for different generations. Colleen explained various communication techniques and data analysis around text marketing, including the use of chatbots and booking methods to improve conversion rates. Colleen emphasized the importance of providing clear customer communication options while maintaining human interaction. @ColleenCarswell_