Shannon Tarrant. VenueHelpDesk.com, @VenueHelpDesk. Shannon and Clint emphasized the need for businesses in the wedding industry to clarify their brand positioning, focus on ideal clients, and provide clear information on their offerings. 

Renee Dalo, ReneeDalo.com, discussed the importance of maintaining confidence and emotional neutrality. She shared her experience of transitioning from being overly sensitive to becoming more emotionally neutral.

Pre-Season with Marc McIntosh, TeamWeddingMarketing.com. Marc emphasized the challenges of lead generation and the need for businesses to focus on improving their chances of engaging with potential clients, highlighting the significance of clear messaging, transparent pricing, and differentiating themselves from competitors.

Clint introduces the new season of the Wedding MBA podcast, featuring interviews with presenters and experts from the upcoming Wedding MBA Conference. He welcomes Terrica, a wedding planning and design firm owner, industry educator, speaker, and coach with 20 years of experience. Terrica emphasizes the importance of understanding one's pricing and the value they bring to their clients, and she explains her approach to vendor referrals, highlighting her ability to connect clients with vendors who fit their style, budget, and needs.

Strategies To Win The Sale with Megan Gillikin, Owner, Weddings for Real / The Planner’s Vault. Clint and Megan discussed Megan's transition from wedding planning to creating an educational platform for wedding professionals, focusing on the importance of effective negotiation and value communication in the industry. They explored strategies for wedding professionals to differentiate themselves, understand client needs, and articulate their unique value proposition. 

TikTok and IG Reels Without Paid Ads
Nayri, Wedding Fashion Expert, Lovella Bridal. Nayri, a bridal stylist and speaker, shared her insights on the wedding industry, her approach to attracting ideal clients, and her strategies for identifying potential business partners. She also discussed the importance of authenticity on social media, the need for practical implementation of learned knowledge in business operations, and the importance of giving credit to all involved in a video when reposting it. Lastly, Nayri emphasized the need to step out of the business to work on it and to hire the right people to help the business grow.

Create Demand For Your Wedding Business
Troy Adams, Owner, Carolina DJ Professionals.  Through a combo of messaging, relationships, reviews, and a bit
of automation you can make couples chase you versus ghost you.
• Boost your close rate to 80%
• Build systems that sell
• Messaging and automation techniques

Tech Hacks That Give You Back Your Time
Nora Sheils and Elizabeth Sheils, Co-founders RockPaperCoin.com. Technology can
enhance your business and give you the breathing space you deserve.
• Tech to elevate the customer experience
• Automation tools to reduce errors
• Leverage technology in your everyday life. TimeLine Genius, Cloud HQ, Grammarly, Mail Tracker, Right Inbox, Unroll.me. Zoom AI Companion, RockPaperCoin.com-WMBAEarlyBird or WMBA24

Google Analytics 4 Guidelines
Christie Osborne, Owner, Mountainside Media. Confused and overwhelmed by Google Analytics 4?  Let Christie guide you through the new behind-the-scenes world of Google.
Google captures over 90% of searches… make sure you’re covered.

Stay Relevant - Stay Top Of Mind - Using AI with Alan Berg CSP, Wedding Business Solutions. AlanBerg.com. • Why new competition isn’t a bad thing
• What you can learn from new competitors- using AI 

Understand Gender Identity
Don Mamone, Keynote speaker, Identity Coach, and Author. DonMamone.com. Learn how to create an inclusive space for all gender identities and expressions.
• What gender identity is and what it’s not
• Recognize, represent, and include gender identity in your business
• Create a safer space for everyone

Make More Money with Christopher Shelley, Wedding Celebrant, Speaker, and Author. IlluminatingCeremonies.com. How do you get paid
more without losing business to your competitors?
• Pricing analysis per region
• Officiant pricing templates

Next Level Event Timelines
Brian Green, Owner, ByBrianGreen.  You must get it right every time working without a net and with no do-overs. Your timeline is your secret weapon.
• A detailed approach to better timelines

Common Legal Myths Debunked
Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP
Legal terms and concepts can be confusing, and some myths may prevent you from taking the correct action in your business.
• Elements to enter into a binding contract
• Classify employees and independent contractors
• General tips for your business

New York Times Submissions with Charanna K. Alexander, Weddings Editor Styles Department, The New York Times.
New York Times Wedding Editor Charanna Alexander answers your questions
on how wedding professionals can get the most out of media coverage.
Successful pitches, clear and insightful quote tips backed by relevant data, and strategies to build relationships with the media.
• Craft a compelling story and pitch it to the media
• What editors look for in expert contributions

This Year’s Best Apps with Tanisha Lee, Owner, Collectively Wed.
Be the boss of your tech and have your phone work for you. Find the best apps without all the hard work.
• Time-saving apps
• Apps that track your schedules, projects, and budget • Newest apps you will absolutely love. Motion, Harpsen, Claude.

A.I. And The Content Apocalypse with Sara Margulis, Co-Founder and CEO Honeyfund.com. Convert videos to blogs, pamphlets to e-books, and social media snippets to emails with your new A.I. assistants.
• Reduce creative burnout and save time
• Use A.I. for efficient content strategies. charmiq.ai. starry.ai. Adobe Firefly

Sure-Fire Sales Techniques with Bethel Nathan, Owner, CeremoniesByBethel.com & ElevateByBethel.com. Good quality sales leads have become more challenging to find. How do you book more weddings and increase your sales game?
• Best ways to find new leads
 Overcome sales objections

Wedding Show Success with Lindsay J. Williams, Owner, The Bridal Show Blueprint. LindsayJWilliams.com.
 It’s time to give wedding shows another chance. Make every face-to-face event work for you.
• Pre-show marketing campaigns
• Analyze and determine the right show • Book appointments at your next show. LindsayJWilliams.com/quickstart. LindsayJWilliams.com/group

CASH FLOW ROLLER COASTER with Matt Radicelli, Owner, MentorPods.com.
Just like the ups and downs of a roller coaster, wedding pros struggle with consistent cash flow.
• Navigate cash flow ups and downs
• Free tools for predictable cash management • Strategies to stabilize financial fluctuations https://www.mentorpods.com/clint
https://www.mentorpods.com/weddingmbapodcast

Styled Shoots with Katie Cotton, Owner, CottonRougeandCompany.com.  
A place setting so flawless it doesn’t look real. You need the latest colors, themes, and details. With the average engagement lasting 15 months, by the day of the wedding, the look can be out-of-date. Stay ahead of your competitors with these styled shoot techniques.
• Put together a wedding pro team

Extravagant Celebrations with Fausto Pifferrer, Co-Owner, BlueElephantCatering.com.
When it comes to creating the ultimate event, it’s all about the execution. Even the most creative ideas are nothing without the event planner’s vision and direction.
• Social worthy inspiration.

Lead, Hire, And Expand Your Workforce with
Talmar Anderson, Owner, Boss HQ. yourbosshq.com. How can the employees focus if their boss needs a crash course on leadership? What is the best way to delegate the day-to-day tasks while keeping a finger on the pulse of business strategies?
• First steps to expand your team
• Stop making these hiring mistakes

Get Paid For ALL Your Time
Renee Dalo, Owner, Moxie Bright Events. MoxieBrightEvents.com.
As a planner, you manage more details than any other wedding specialty. All you have to sell is your expert time. Get paid for all the time you invest in each wedding.
• Day-of, wedding management, partial planning, and full service • Negate competitors who over-promise and undercharge

More Profit - Less Drama with Braden Drake, Owner, Braden Drake LLC Attorney & Tax Professional. NotAVGLaw.com.
Creatives don’t get into the wedding business. If you don’t do your homework, you will over-pay. Industry-specific concerns are niche and necessary. Find some money you’ve been leaving on the table.
• Deduction guide for wedding pros
• S Corp vs LLC
• Guideline for contractors and employees