Key elements to a profitable business with Octavia Conner, CEO, SayYesToProfits.com.
Profit is the most common measure of business success. When cash flow is the only priority, profit becomes an afterthought. Break the cycle of cash flow struggles so your business can say yes to profit. Position your business for more profits. The best method to identify and improve your company's financial health. Secret strategy to uncover cash flow pitfalls.
Disaster Proof your business with Margaux Fraise. The unexpected is lurking, watching, and waiting to pop out of nowhere. From pandemics to natural disasters a wedding pro must be ready to step up in a time of crisis. Don’t let the unexpected ravage your business. Crisis that every event pro should prepare for. Communicate sensitive messages to others in dire situations. Actionable tips for restoration and rebuilding your business.
Graphic Design for your Brand with Kaleigh Wiese - Founder, Meldeen.com
How to add some results-driven brand flair to your website, marketing, emails, and social media posts. Graphic design and color choice can be useful tools in communicating to your ideal potential clients.
Learn color theory techniques. Ensure your brand is on-point and your message is clear.
How Top Business Owners Overcome Obstacles with Sara Margulis CEO & Co-Founder, Honeyfund.com.
Become a Zen problem solver and change your mindset. Reduce your stress.
Categorize problems so solutions come easily and Re-frame your problems as opportunities.
Wedding business PR with Meghan Ely. Wedding media looks nothing like years prior… from beloved wedding blogs closing, media mergers, and endless editorial staff layoffs. Traditional wedding PR methods no longer work. However, the ROI for wedding publicity has never been stronger. How do you navigate these changes?
The evolution of wedding PR.
Impactful impressions using media outlets, podcasts, and live streaming.
Build lasting relationships with wedding freelance writers.
Intimate weddings with Emily Sullivan. EmilySullivanEvents.com Shrinking guest lists might seem scary, but small weddings can mean big profits for your wedding business. How do you offer micro weddings and not impact your full-service larger events?
When and why to create a sub-brand.
Uncover hidden profitability.
Creating an intimate wedding team.
Generate quality leads with Sal Cincotta. SalCincotta.com. A consistent lead generation program is vital to your long-term success. Stop shadow boxing with a vague approach and learn these impressive and comprehensive lead-generating techniques.
Build strong lead strategies for email marketing. AIDA. Facebook and Instagram game plans. The number one lead generation fail.
Maximize Sales at Wedding Shows with Sheila Dunn. TexasWeddings.com. Success at wedding shows is more than just showing up. The work starts weeks before the actual show.
What to do before the show to increase sales
Kiss-of-Death booth designs.
Open the sales conversation and close the sale.
Fight Bad Online Reviews with Mike Walter! Mike Walter, Owner, Elite Entertainment
What do you do first? Stop bad reviews before they start. Common review mistakes and mishaps. When the troll isn't even a customer!
Susan Southerland. "ADULTING"
Susan Southerland, President, Just Events! Group.
As an entrepreneur, your to-do list never ends. As soon as one wedding is complete, you are prepping for the next one. You have groceries to buy, kids to carpool, and bills to pay. How do you fit it all in without throwing everything out of balance? Tools to preserve your work/life balance. How to time-block efficiently.
Warning signs that you are spread too thin.
Andrea Eppolito. AndreaEppolitoEvents.com. "Minute to Win It!". First impressions last much longer than the 30 seconds they take to create. Snap judgments are not always accurate, but they endure. How can you make sure your non-verbals actually communicate that you are the pro they should hire? Make more than an impression, make a connection!
Factors that create a better first encounter.
Forbidden words that immediately kill a sale.
Renee Dalo. MoxieBrightEvents.com. ReneeDalo.com. "Sale to Success". Great sales start with understanding what you're selling. What are the best questions to ask? What does the client really want?
Andy Kushner. Wedding Biz Podcast. TheWeddingBiz.com. "Wedding Superstars!" There is no better education than a one-on-one interview with a thought-leader, recognized expert, or veteran of the wedding industry. Experience the distilled power of top interviews. The crème de la crème of wedding leaders share their insights, tips, and predictions about the state of today’s wedding world. Manage fear and self-doubt. Understand the role of risk-taking. Pricing strategies.
Alan Berg. AlanBerg.com. Don't get "ghosted"! You made it to their shortlist. They made an inquiry. You replied, right away. Then, suddenly the couple disappears. What went wrong? Reasons a prospect ghosts you. How and when to follow up.
Adrienne Brink. UncommonCamellia.com. How to defuse an argument before it begins. What words are triggers and what words can quickly resolve a potential conflict? The difference between blame and accountability.
Marc McIntosh. TeamWedding.com. Today digital media dominates. Improve your marketing to nearly-weds and make the process more efficient. Hacks, tricks, and tips to turbo-charge your marketing. Simple fixes that improve your email marketing. Blogs, videos, podcasts, and apps.
Jennifer Trotter. LipServiceMakeup.com. Navigating the push/pull conversations with desperate clients. How to avoid the over-apologizing trap. When to hold firm and when to be flexible. Phrases that keep your business safe and your clients happy.
Aleya Harris. FlourishMarketing.co. How to gain Referrals From Wedding Pros And Clients. Best times to ask for a referral. How wedding pros decide which caterers to recommend. Preferred List mistakes.
Megan Gillikin. ASouthernSoiree.com. Weddings For Real Podcast. ThePlanningVault.com. How to improve your social media image. The best platforms for a wedding planner. How each platform has its own personality and does it fit your ideal client.
Shannon Underwood. WeddingMBA.com. Looking back at the 2019 Conference. Evaluating the survey feedback. How is the expo organized? Looking ahead to the 2020 Conference on November 17-19 at the Las Vegas Convention Center.
Shannon Tarrant. WeddingVenueMap.com. How to expand a venue business to include corporate. Does your marketing speak to a corporate client? What corporate and non-profit clients need that is different from a wedding client.
Adrienne Brink. UncommonCamellia.com. Planning ahead for when the COVID-19 pandemic quarantine is over and the event industry resumes.
Rob Schenk. WeddingIndustryLaw.com. The Corona Virus. Best legal business advice on how to negotiate with the client. What is a Force Majeure clause in a contract? Understand that the client is also taking a financial hit. Tailor the force majeure clause in your contract based on the specifics of your region.
Mark Chapman. EverettAndrew.com. Online ads. How to choose the right platform. How to create the right ad content. What should you spend per month?