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Wedding MBA Podcast

Interviews with the best business advisors featured at the Wedding MBA Conference. Business, Marketing, Legal, Efficiency, Leadership and Inspiration!
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Now displaying: Category: general
May 27, 2024

Preseason chat with Joe Rare. WeddingBookingSystem.com. What is automated marketing? The difference between marketing, advertising, and sales. What is ringless voicemail? How Joe's company tests a wedding market.

May 21, 2024

Preseason with Jennifer Bernal. HouseofBernal.com. How does a floral design company grow to the top of its market in only three years? How to network effectively. How to find the right market for your business.

May 14, 2024

Preseason chat with Elizabeth Marberry. ElizabethMarberry.com. How to turn Instagram followers into clients. Create content for your specific ideal client. Use your bio effectively. Do the call to action correctly. "Tag your fiancé!". Repost the most viewed content.

May 7, 2024

Preseason with Shannon Tarrant. WeddingVenueMap.com. Prospects are taking longer to book. When are the Peak and Off-Peak seasons? The two-week special. Discounts or added value? Who holds the power? When is a client too difficult?

Apr 30, 2024

Preseason chat with Kristin Banta. KristinBanta.com. How does she discover the right design for her clients? How did Kristin achieve her incredible success? She shares some of her marketing strategies and what scares her.

Apr 23, 2024

Preseason chat with Renee Dalo. ReneeDalo.com. How to avoid burnout. How a business and career coach can help you. The most successful event professionals are open and curious. How Renee dealt with her performance nerves.

Apr 16, 2024

Preseason chat with Mark Chapman. The IDoSociety.com. Online advertising. What platforms are most effective? What is the difference between advertising on Google and Meta (Facebook and Instagram)?

Apr 9, 2024

Preseason episode with Sara Dunn. SaraDoesSEO.com. How to improve the SEO of your website over time with baby steps regularly. How to use keywords. How to make the images on your site discoverable by Google. Get free resources at SaraDoesSEO.com. Use the discount code "Clint" to get $20 off when you buy tickets to the Wedding MBA Conference.

Apr 2, 2024

Pre-season with Meghan Ely. OFDconsulting.com. What is publicity? What are media producers looking for? Is social media a good publicity platform? Should you write a book?

Mar 25, 2024

Pre-Season episode with Rob Schenk. WeddingIndustryLaw.com. How do you protect your business if the client moves the date of the event? Do you need malpractice insurance? What to do if your supplier doesn't get you what you need in time.

Dec 6, 2023

Wedding MBA Conference 2023 recap with Becca Pountney. www.beccapountney.com Interviews with attendees and speakers.

Nov 1, 2023

Obsession-Worthy Trends with Andrea Eppolito, Owner, Andrew Eppolito Events. AndreaEppolito.com. Wedding trends are constantly evolving and emerging.
From hosting small, intimate weddings to non-traditional parties, we see
major wedding trends on the horizon. Research the newest wedding ideas
and be two steps ahead of your competitors.

Oct 24, 2023

Increase The Demand For Planners with Megan Gillikin, Owner, of The Planners Vault & Weddings For Real. Why do only 30% of wedding couples hire a professional wedding
planner? You know you can save them time and money and make their
wedding day stress-free. Education outreach can change the way your
wedding market sees the true role of a wedding planner.
• Build lucrative partnerships with venues

Oct 22, 2023

Wed Talk. Booking Hotels Will Never Be The Same with Cayce Turbeville of Groups 360 and GroupSync.com.  How Cayce booked her complimentary wedding block on GroupSync in 10 minutes! Save time and reduce stress with quick tools for wedding planners!

Oct 19, 2023

Organic Content with Nayri, Wedding Fashion Expert, Lovella Bridal. Wedding couples trust organic content over paid advertising because of authenticity. Non-paid exposure builds engagement and develops a community with other wedding pros, current couples, and prospective clients.

Oct 18, 2023

Wed Talk with Brian Franklin of Vows and Speeches. VowsAndSpeeches.com. Don’t struggle to find the right words.
We’ll help you find them.
Highly personalized, human-written, custom vows, wedding speeches, and 
Full ceremony scripts for officiants.

Oct 17, 2023

Improve Your Website with Alan Berg, CSP, Global Speaking Fellow. AlanBerg.com. Our websites are the most important "employee"
. They work for us 24/7. Whether you need a new website, just launched one, or are getting ready for a change, Alan will give you tips on how to make any site more effective.

Oct 12, 2023

Avoid Burnout with Jennifer Trotter, Owner, of Lip Service Makeup. Burnout hits high achievers the hardest because you feel like you should
always be able to manage it all. But sometimes enough is enough.
• Warning signs
• Best ways to cope with burnout
• Action plan for positive workplace

Oct 10, 2023

Boost Your Income with Braden Drake, Owner, Braden Drake, LLC, Attorney & Tax Professional. notavglaw.com. Tax deductions don’t happen by accident, it takes skill,
precision, and expertise to avoid overpaying. Get proactive and learn how
to keep more of the money you make.
• Increase your take-home pay
• IRS red flags
• Lesser-known tax deductions

Oct 5, 2023

How To Show Up On Local Searches with Sara Dunn, Wedding SEO Specialist, Sara Does SEO. Ninety-two percent of engaged couples will choose a wedding business that ranks on the first page of local search.
• Include photos that boost your ranking
• Optimize web presence for local organic search
• Reviews, map embedding, and local/destination search

Oct 3, 2023

Handle DJ Objections with Ben Herman, Founder + Mentor, DJ University. profitabledj.com/PDJ-mastermind. Find out which sales obstacles you
can convert into bookings.
• Is the budget really the issue
• Words and phrases to avoid

Sep 28, 2023

Your Legal Blind Spots with Rob Schenk, Trial Attorney & Editor of WeddingIndustryLaw.com. Your star employee leaves with your client database. How do you protect your business?
• Critical phrases for every contract
• Essential insurance types and limits

Sep 26, 2023

Marry Organic And Paid Media with Christie Osborne, Owner and founder, of Mountainside Media. Strategically use your organic posts with a simple advertising strategy that decreases ad costs and increases sales leads.
• Adjust your organic strategy to support low-cost ads • Social ads that build a powerful client pipeline
• Real-life posts and ads that set you apart

Sep 24, 2023

Wed Talk with Ben Chernivsky of Gifyyy Booth. Gifyyy
The Gifyyy Photo Booth. Only 12 pounds! Small footprint, easy to set up and use! Collects phone numbers for future marketing!

Sep 21, 2023

Planner's Guide To Max Profit with Terrica, Terrica Inc & Wedding Pro Workshop, CEO. When you started your planner business, even outrageous requests sounded fun. Now you value your limited time. How do you price all those little extras that add up?
• Charge for all planner/designer services
• Monetize services that go beyond the contract

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