Hire And Keep The Right People with
Anthony Lambatos, CEO, Footers Catering. FootersCatering.com
In today’s full-employment economy, there aren’t enough high-quality people to fill available jobs. How do you hire and keep the right person for each job?
•Interview techniques and questions
• Common hiring mistakes
Wedding Invitation Trends with Jordan Kentris, Owner, A Good Day Invitations. agooddayinc.com
The spoken word is easily forgotten. Text messages are deleted. Evites are throw-aways. Give real weight to the importance of their wedding. It’s a major life event that deserves an invitation worth keeping. We request the honour of your presence to view the latest in wedding invites. • Unexpected materials for menus, invites, and escort cards.
• Modern design styles and elements
Skills, Strategies, And Techniques with
Julie Novak, CEO & Co-Founder, PartySlate, PartySlate.com.
When other wedding pros compete for the same positions on Google how do you outrank them? • Google's newest strategies revealed
• Mobile-first, photo-driven, and directory-based SEO
The New 6-Figure Bench-Mark For Wedding Pros with Braden Drake. BradenDrake.com. The difference between a successful business and a hobby is determined by the number of zeros. With the cost of goods at an all-time high, it’s time to put profit first.
• Tips to increase profit and take-home pay
• Advanced tax and finance strategies to increase profit
Inspiration and Motivation with Bobbi Brinkman. bobbibrinkman.com. What is "Fabbo"? What are good morning and evening systems to increase profits? What questions should a business ask itself to create a successful plan moving forward?
Should you add a "brick & mortar" store to your event business? with Bron Hansboro, TheFlowerGuyBron.com. Can a retail shop expand your client base? How important is the location? Should you create a new brand to service the "in-between" client?
The Trends Experience with Meghan Ely and Terrica. Terrica (Terricainc.com) and Meghan (OFDConsulting.com) explain how they will make their trends session educational, inspirational, timely, and interactive with images, video, and live demonstrations.
Get ready for the 2022 Wedding MBA Conference with Shannon Underwood! Why this year's conference will be the best ever! How to prepare for the conference. How the speakers are chosen. When is the best time to buy tickets?
Tim Tok with Candy Marlo. WedBizTok.com. Wedding couples have converged on TikTok as the leading short video platform.
• Short videos and the TikTok mindset
• Reach your target audience
• Create your best TikTok strategy
How to Recognize Tough Clients with Adrienne Brink. You have a hard time connecting with these difficult customers. How do you recognize and resolve these conflicts early?
• Rapport-building words to make sales and win reviews
• Influence decisions without being pushy
• The power of body language in managing conflict
How Emotion Shapes Your Business with Sara Margulis. Honeyfund.com. One-hundred percent of the decisions you make are emotional. Once you learn how emotions work, every challenge you face in your business becomes an opportunity.
• Use emotions as your guide to make better decisions • Eliminate distraction and negativity
Instagram and Tik Tok Tricks with Nayri. LovellaBridal.com. Simply putting your company online just isn’t enough. A focused strategy and brand precision are the keys to your success.
• Convert couples from your IG account into appointments
• Google images and your SEO strategy
• Utilize posts, IGTV, and daily IG stories to engage nearlyweds
Local Google Search with Jason Hennessey. JasonHennessey.com. The overwhelming majority of your wedding couples are nearby. Generalized search engine optimization only gets you so far. You need to maximize your local results.
• Increase your local ranking on search engines • Google images and your SEO strategy
• Track the performance of your SEO strategy
Wedding Trends for 2022 with Amanda Eggers. IvoryandLaceCreative.com. We know that future weddings will look different. Eighty percent of wedding couples say the pandemic has changed their wedding expectations. Couples want to create more personalized details and make their guests feel really included in the experience. Where to look for trends in style, design, fashion and innovation.
Irresistible Offers with Shafonne. PrettyPearBride.com. Social selling + wedding pros = ideal clients that meet online. Creative engagement with your audience builds content that wedding couples love. With the right offer, you can increase sales.
• Irresistible offers that result in new sales
Reinvent Your Content with Shannon Tarrant. WeddingVenueMap.com. Imagine creating one piece of content and then repurposing it into every marketing platform you use. One piece of content used 15 different ways
• Time-saving tech tools and templates
• Put a fresh face on old content and go social
Effective Marketing with Marc McIntosh and Renee Roberts. TeamWeddingMarketing.com. How to evaluate the marketing experience your business presents to potential clients. Is your message consistent? Should you pay for social media advertising?
Wedding Business Data with Shane McMurray. Wedding.report. The more you know about your customers and local markets the better you can make smart business decisions. Historical and up to date information paves the way for a better understanding of the billion dollar wedding industry. If you know your wedding couples better, it is easier to sell to them and grow your business.
• The importance of understanding your market
• Key stats and examples you need to market effectively
• Critical information you need to collect from your customers
Generate Your Own Sales Leads with Aleya Harris. FlourishMarketing.co. Wedding pros have to create increasingly compelling lead magnets to persuade wedding couples to hand over their email address. Wedding quizzes and how-to guide examples. Creative content inspiration. Lead generator tips and tools
Monetize Your Creativity with Amanda Richardson. AmandaRichardsonPhotocom. Amanda Richardson, Owner, Amanda Richardson Boutique Photography
Just because you don’t stare at spreadsheets and reports all day doesn’t mean your time is worth any less. Use your creativity to tell your personal brand story. Improve your imagery and use it to book new clients. When it makes sense to niche down. Profit through your creativity
Rebuild Your Wedding Business with Susan Southerland. JustEventsGroup.com. It will take hard work and determination just to get back to your pre-pandemic sales level. Stand strong with wedding business owners who are open for business. Tips to rebuild your business. New revenue streams that won’t distract you from your day-to-day.
Personalize Your Business with Artem Lomaz. ArtemLomaz.com. Personalization actually starts before the booking process begins. It can be utilized throughout your relationship with your clients to help create referrals.
• Customize the consultation process
• Onboarding, preparation, the wedding itself, and offboarding • Personalizing milestone moments.
Visual Branding with Kaleigh Wiese. Meldeen.com, KaleighWiese.com. Are you ready to add some results-driven brand flair to your website, marketing, emails, and social media posts? Graphic design is a useful tool to communicate to your ideal potential clients. Learn typography, imagery, and color theory techniques. Increase your bookings with strategic brand positioning online. Ensure your brand is on-point and your message is clear.
Convert Your Leads to Bookings with Nicole Heylmun. NicoleReneeCoaching.com. Many wedding professionals downplay the importance of getting potential clients on the phone (or Zoom) as early as possible. How do you control the conversation? How do you instantly make nearly-weds comfortable with you? Sales call flow structure, Answers to every objection, Best sales software CRMs.