Real Wedding Submissions with Meghan Ely, Owner, OFD Consulting. Discover the ins and outs of setting your submissions apart to be featured in the media. • Changing media landscape
• Strategic timing for your submissions
• What you need to know about getting published
Event Technology with Chris Hintz, Founder / President at Pinnacle Productions. pinnacleprodj.com. How the latest video, audio, and lighting equipment can be used to give the clients an unforgettable event.
Work/Life Balance with Bobbi Brinkman, Owner of Bobbi Brinkman Consulting. Putting in the work to help your business grow and succeed is important, but overdoing it has negative effects on your health and life.
• Automate to free up time • When to say no
• Set your boundaries
Venue List Referrals with Shannon Tarrant, Founder of Wedding Venue Map. Are the relationship between venues and vendors one-sided or mutually beneficial?
• Evaluation criteria for your current list
• Simple questions that eliminate the takers
• Reciprocal vendor application process
Photo Booths-Easy Profits - Powerful Branding with Brandon Frazier, Owner, of Signature DJs, and Kellie Frazier, Owner, of The Miner Details by Kellie. Venues, planners, gown shops, florists, DJs, and other wedding pros all have a path to branding and profits with photo booths.
• Add a photo booth to your existing business • Strategic ways to market and brand
• Sample photo booth price-lists
Financial Scorecards with Matt Radicelli, , Founder, Mentor Pods Group Coaching. Knowing your numbers is the difference between a business that merely survives and one that thrives.
• Assets, liabilities, income, and cash flow
• Advanced tax and finance strategies to increase profit • Prevent financial mistakes
Wed Talk with Tim Flors, Group360.com, and GroupSync.com. Save time while managing your room block. Book your party with ease. A free online service!
Venue booking Fridays, Sundays, and off-season with Ian Ramirez, Venue Director, Madera Estates. Create seasonal packages and pricing. Strategic social media calendar and planning. Automated email campaigns.
Wed Talk with Matt Campbell of MyWeddingSongs.com. How to get the free resources you need as a wedding professional to answer your clients questions about the music for their wedding day!
The True Role of a Wedding Planner/Designer with Andrea Eppolito, Owner, Andrea Eppolito Events. AndreaEppolito.com. How to give your clients the best of you. How to filter the client's vision through your personal filter. A fantastic story about a pink wedding!
Wed Talk with Kristen Leen, EventSalesPro.com. How to Create a Venue Sales System. Every venue is unique. A Virtual Sales Manager can run a Sales System and help you close contracts faster! Why it's good business to use a professional sales system so you can focus on what you do best!
Run Your Business Like A Boss with
Julie Novack, CEO & Co-Founder, PartySlate. Take your business to new heights by applying the four foundational principles to scale your business to the next level. • Annual and quarterly reports
• Increase efficiency
• Create a pipeline of initiatives
Google Ads with Mark Chapman. TheIDoSociety.com. Direct your advertising budget on Google to strategically maximize your exposure and minimize your cost per lead.
• When paid ads pay off
• Powerful advertising campaings
• Analytics that measure ad effectiveness
Best Sales Funnel
Renée Dalo, ReneeDalo.com
Wedding companies that create an easy buying process generate 50% more ready-to-buy customers than businesses without a process. The right sales funnel identifies who is serious about booking their wedding with you.
• Right/wrong way to prospect with funnels
• Sales-ready leads at a lower cost
• Interactive content-quizzes, polls, calculators, and games
Stellar Sales Tips with Alan Berg. AlanBerg.com. Sales are what power your wedding business. Whether you love it or hate it, or have been selling for a short or long time, there are things everyone can learn to convert more leads to sales.
Starting your Business with Maria Romano. TrueLoveKnots.com. How a newly widowed, former rental car employee created a Las Vegas officiant business that does over 1100 ceremonies a year! How to provide true value to the real client.
Tik Tok Academy with Angela Proffitt. AngelaProffitt.com. Wedding couples use TikTok for wedding planning because it is easier to find community and have authentic interactions. How do you use this new online tool?
• Content creation ideas for TikTok and Instagram
Create Insta Reels, YouTube Shorts, and TikTok Videos with Nayri, CEO, LovellaBridal.com, Wedding & Fashion Expert. Get ready to promote your brand to wedding couples by entertaining them with short videos.
• Shortcuts for content creation in one recording • Insta Reels, YouTube Shorts, and TikTok videos
Graphic Design And Image Workshop with Kaleigh Wiese, Founder, Visual Brand Strategist. KaleighWiese.com. How do you share your personality, brand, and ideas with customers who are at the center of their own wedding planning process? • Customer-centered visual branding
• Logo and color strategies that resonate with clients
What is Wedding MBA certification? Wedding MBA Certification is exclusively for wedding professionals. Certification is received after online classes are complete. It gives engaged couples a compelling reason to trust and hire you. Your certification will mention your wedding specialty.
Onboarding After The Sale with Megan Gillikin, Owner, ASouthernSoiree.com. The right customer onboarding experience saves you time, increases productivity, and creates client loyalty and trust that leads to future referrals.
• Update your client onboarding roadmap
• Best things to include in your welcome guide
Ads That Convert To High-Quality Leads with Mark Chapman, Founder, The I Do Society. TheIDoSociety.com. Capitalize on data-proven strategies that help you find your ideal client via Google, Facebook, and TikTok ads.
• Understand and employ demographic targeting • Create ads that convert to high-quality leads
• Measure results to refine your online campaign
Gain Customers, Referrals, And Passive Income with Shannon Tarrant, Founder of Wedding Venue Map. weddingvenuemap.com. How do you become an influencer in your wedding market?
• Proven skills of a wedding influencer
• Let your customers come to you
• Build trust and credibility using what you know
Modern Sales Skills with Ryan O'Neill. Curate.co. Couples are done with annoying, high-pressure, or gimmicky tactics. • Same-day closing incentives • Words to use and avoid.
Seven Strategies For Social Media with Greg Todd, Owner/Chief Analyst, GT Marketing and Consulting. How do you speak directly to wedding couples in every post to build your conversion rate?
• Fresh ideas for creative social content
• Avoid these boring post topics