Getting ready for the Wedding MBA Conference with Shannon Underwood, VP of the Wedding MBA. How the topics and speakers are chosen. How the exhibit floor businesses are chosen. What are Wed Talks? How to plan your itinerary for the conference.

Tech Solutions with Elizabeth Sheils, Co-Counder & CEO, Rock Paper Coin. Integrate technology to simplify the hiring process, support your growing team, and work efficiently with other wedding pros. Strengthen your company culture, increase retention, and gauge employee satisfaction.

Book LGBTQ+ Clients With Authentic Inclusivity with Kirsten Palladino, Owner, Equally Wed Pro. The need for implementing inclusive practices and establishing your company’s diversity, equity and inclusion strategy is greater than ever.
• Create your own inclusive marketing strategy • Serve the entire gender-diverse community

Planner Problems Solved with Margaux Fraise, Owner, of Harmony Creative Studio. Wedding planners have enough stories to fill a library, but each one offers valuable lessons. Every planner has a wedding disaster...but this story takes the cake. • Hidden red flags
• Actionable contract inclusions

So Sue Me with Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP. Identify and address unusual situations with clear action steps to stay ahead of the curve legally and ethically.
• Must-know legal concerns in the event industry • Key contract terms to protect your business
• Adjust contracts without a lawyer

Real Wedding Submissions with Meghan Ely, Owner, OFD Consulting. Discover the ins and outs of setting your submissions apart to be featured in the media. • Changing media landscape
• Strategic timing for your submissions
• What you need to know about getting published

Event Technology with Chris Hintz, Founder / President at Pinnacle Productions. pinnacleprodj.com. How the latest video, audio, and lighting equipment can be used to give the clients an unforgettable event.

Work/Life Balance with Bobbi Brinkman, Owner of Bobbi Brinkman Consulting. Putting in the work to help your business grow and succeed is important, but overdoing it has negative effects on your health and life.
• Automate to free up time • When to say no
• Set your boundaries

Venue List Referrals with Shannon Tarrant, Founder of Wedding Venue Map. Are the relationship between venues and vendors one-sided or mutually beneficial?
• Evaluation criteria for your current list
• Simple questions that eliminate the takers
• Reciprocal vendor application process

Photo Booths-Easy Profits - Powerful Branding with Brandon Frazier, Owner, of Signature DJs, and Kellie Frazier, Owner, of The Miner Details by Kellie. Venues, planners, gown shops, florists, DJs, and other wedding pros all have a path to branding and profits with photo booths.
• Add a photo booth to your existing business • Strategic ways to market and brand
• Sample photo booth price-lists

Financial Scorecards with Matt Radicelli, , Founder, Mentor Pods Group Coaching. Knowing your numbers is the difference between a business that merely survives and one that thrives.
• Assets, liabilities, income, and cash flow
• Advanced tax and finance strategies to increase profit • Prevent financial mistakes

Wed Talk with Tim Flors, Group360.com, and GroupSync.com. Save time while managing your room block. Book your party with ease. A free online service!

Venue booking Fridays, Sundays, and off-season with Ian Ramirez, Venue Director, Madera Estates. Create seasonal packages and pricing. Strategic social media calendar and planning. Automated email campaigns. 

Wed Talk with Matt Campbell of MyWeddingSongs.com. How to get the free resources you need as a wedding professional to answer your clients questions about the music for their wedding day! 

The True Role of a Wedding Planner/Designer with Andrea Eppolito, Owner, Andrea Eppolito Events. AndreaEppolito.com. How to give your clients the best of you. How to filter the client's vision through your personal filter. A fantastic story about a pink wedding!

Wed Talk with Kristen Leen, EventSalesPro.com. How to Create a Venue Sales System. Every venue is unique. A Virtual Sales Manager can run a Sales System and help you close contracts faster! Why it's good business to use a professional sales system so you can focus on what you do best!

Run Your Business Like A Boss with
Julie Novack, CEO & Co-Founder, PartySlate. Take your business to new heights by applying the four foundational principles to scale your business to the next level. • Annual and quarterly reports
• Increase efficiency
• Create a pipeline of initiatives

Google Ads with Mark Chapman. TheIDoSociety.com. Direct your advertising budget on Google to strategically maximize your exposure and minimize your cost per lead.
• When paid ads pay off
• Powerful advertising campaings
• Analytics that measure ad effectiveness

SALES CYCLONE
Best Sales Funnel
Renée Dalo, ReneeDalo.com
Wedding companies that create an easy buying process generate 50% more ready-to-buy customers than businesses without a process. The right sales funnel identifies who is serious about booking their wedding with you.
• Right/wrong way to prospect with funnels
• Sales-ready leads at a lower cost
• Interactive content-quizzes, polls, calculators, and games

Stellar Sales Tips with Alan Berg. AlanBerg.com. Sales are what power your wedding business. Whether you love it or hate it, or have been selling for a short or long time, there are things everyone can learn to convert more leads to sales. 

Starting your Business with Maria Romano. TrueLoveKnots.com. How a newly widowed, former rental car employee created a Las Vegas officiant business that does over 1100 ceremonies a year! How to provide true value to the real client.

Tik Tok Academy with Angela Proffitt. AngelaProffitt.com. Wedding couples use TikTok for wedding planning because it is easier to find community and have authentic interactions. How do you use this new online tool?
• Content creation ideas for TikTok and Instagram

Create Insta Reels, YouTube Shorts, and TikTok Videos with Nayri, CEO, LovellaBridal.com, Wedding & Fashion Expert. Get ready to promote your brand to wedding couples by entertaining them with short videos.
• Shortcuts for content creation in one recording • Insta Reels, YouTube Shorts, and TikTok videos

Graphic Design And Image Workshop with Kaleigh Wiese, Founder, Visual Brand Strategist. KaleighWiese.com. How do you share your personality, brand, and ideas with customers who are at the center of their own wedding planning process? • Customer-centered visual branding
• Logo and color strategies that resonate with clients 

What is Wedding MBA certification? Wedding MBA Certification is exclusively for wedding professionals. Certification is received after online classes are complete. It gives engaged couples a compelling reason to trust and hire you. Your certification will mention your wedding specialty.