Strategies To Win The Sale with Megan Gillikin, Owner, Weddings for Real / The Planner’s Vault. Clint and Megan discussed Megan's transition from wedding planning to creating an educational platform for wedding professionals, focusing on the importance of effective negotiation and value communication in the industry. They explored strategies for wedding professionals to differentiate themselves, understand client needs, and articulate their unique value proposition. 

TikTok and IG Reels Without Paid Ads
Nayri, Wedding Fashion Expert, Lovella Bridal. Nayri, a bridal stylist and speaker, shared her insights on the wedding industry, her approach to attracting ideal clients, and her strategies for identifying potential business partners. She also discussed the importance of authenticity on social media, the need for practical implementation of learned knowledge in business operations, and the importance of giving credit to all involved in a video when reposting it. Lastly, Nayri emphasized the need to step out of the business to work on it and to hire the right people to help the business grow.

Create Demand For Your Wedding Business
Troy Adams, Owner, Carolina DJ Professionals.  Through a combo of messaging, relationships, reviews, and a bit
of automation you can make couples chase you versus ghost you.
• Boost your close rate to 80%
• Build systems that sell
• Messaging and automation techniques

Tech Hacks That Give You Back Your Time
Nora Sheils and Elizabeth Sheils, Co-founders RockPaperCoin.com. Technology can
enhance your business and give you the breathing space you deserve.
• Tech to elevate the customer experience
• Automation tools to reduce errors
• Leverage technology in your everyday life. TimeLine Genius, Cloud HQ, Grammarly, Mail Tracker, Right Inbox, Unroll.me. Zoom AI Companion, RockPaperCoin.com-WMBAEarlyBird or WMBA24

Google Analytics 4 Guidelines
Christie Osborne, Owner, Mountainside Media. Confused and overwhelmed by Google Analytics 4?  Let Christie guide you through the new behind-the-scenes world of Google.
Google captures over 90% of searches… make sure you’re covered.

Stay Relevant - Stay Top Of Mind - Using AI with Alan Berg CSP, Wedding Business Solutions. AlanBerg.com. • Why new competition isn’t a bad thing
• What you can learn from new competitors- using AI 

Understand Gender Identity
Don Mamone, Keynote speaker, Identity Coach, and Author. DonMamone.com. Learn how to create an inclusive space for all gender identities and expressions.
• What gender identity is and what it’s not
• Recognize, represent, and include gender identity in your business
• Create a safer space for everyone

Make More Money with Christopher Shelley, Wedding Celebrant, Speaker, and Author. IlluminatingCeremonies.com. How do you get paid
more without losing business to your competitors?
• Pricing analysis per region
• Officiant pricing templates

Next Level Event Timelines
Brian Green, Owner, ByBrianGreen.  You must get it right every time working without a net and with no do-overs. Your timeline is your secret weapon.
• A detailed approach to better timelines

Common Legal Myths Debunked
Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP
Legal terms and concepts can be confusing, and some myths may prevent you from taking the correct action in your business.
• Elements to enter into a binding contract
• Classify employees and independent contractors
• General tips for your business

New York Times Submissions with Charanna K. Alexander, Weddings Editor Styles Department, The New York Times.
New York Times Wedding Editor Charanna Alexander answers your questions
on how wedding professionals can get the most out of media coverage.
Successful pitches, clear and insightful quote tips backed by relevant data, and strategies to build relationships with the media.
• Craft a compelling story and pitch it to the media
• What editors look for in expert contributions

This Year’s Best Apps with Tanisha Lee, Owner, Collectively Wed.
Be the boss of your tech and have your phone work for you. Find the best apps without all the hard work.
• Time-saving apps
• Apps that track your schedules, projects, and budget • Newest apps you will absolutely love. Motion, Harpsen, Claude.

A.I. And The Content Apocalypse with Sara Margulis, Co-Founder and CEO Honeyfund.com. Convert videos to blogs, pamphlets to e-books, and social media snippets to emails with your new A.I. assistants.
• Reduce creative burnout and save time
• Use A.I. for efficient content strategies. charmiq.ai. starry.ai. Adobe Firefly

Sure-Fire Sales Techniques with Bethel Nathan, Owner, CeremoniesByBethel.com & ElevateByBethel.com. Good quality sales leads have become more challenging to find. How do you book more weddings and increase your sales game?
• Best ways to find new leads
 Overcome sales objections

Wedding Show Success with Lindsay J. Williams, Owner, The Bridal Show Blueprint. LindsayJWilliams.com.
 It’s time to give wedding shows another chance. Make every face-to-face event work for you.
• Pre-show marketing campaigns
• Analyze and determine the right show • Book appointments at your next show. LindsayJWilliams.com/quickstart. LindsayJWilliams.com/group

CASH FLOW ROLLER COASTER with Matt Radicelli, Owner, MentorPods.com.
Just like the ups and downs of a roller coaster, wedding pros struggle with consistent cash flow.
• Navigate cash flow ups and downs
• Free tools for predictable cash management • Strategies to stabilize financial fluctuations https://www.mentorpods.com/clint
https://www.mentorpods.com/weddingmbapodcast

Styled Shoots with Katie Cotton, Owner, CottonRougeandCompany.com.  
A place setting so flawless it doesn’t look real. You need the latest colors, themes, and details. With the average engagement lasting 15 months, by the day of the wedding, the look can be out-of-date. Stay ahead of your competitors with these styled shoot techniques.
• Put together a wedding pro team

Extravagant Celebrations with Fausto Pifferrer, Co-Owner, BlueElephantCatering.com.
When it comes to creating the ultimate event, it’s all about the execution. Even the most creative ideas are nothing without the event planner’s vision and direction.
• Social worthy inspiration.

Lead, Hire, And Expand Your Workforce with
Talmar Anderson, Owner, Boss HQ. yourbosshq.com. How can the employees focus if their boss needs a crash course on leadership? What is the best way to delegate the day-to-day tasks while keeping a finger on the pulse of business strategies?
• First steps to expand your team
• Stop making these hiring mistakes

Get Paid For ALL Your Time
Renee Dalo, Owner, Moxie Bright Events. MoxieBrightEvents.com.
As a planner, you manage more details than any other wedding specialty. All you have to sell is your expert time. Get paid for all the time you invest in each wedding.
• Day-of, wedding management, partial planning, and full service • Negate competitors who over-promise and undercharge

More Profit - Less Drama with Braden Drake, Owner, Braden Drake LLC Attorney & Tax Professional. NotAVGLaw.com.
Creatives don’t get into the wedding business. If you don’t do your homework, you will over-pay. Industry-specific concerns are niche and necessary. Find some money you’ve been leaving on the table.
• Deduction guide for wedding pros
• S Corp vs LLC
• Guideline for contractors and employees

Venue Marketing For Maximum Reach with Colleen Carswell, Owner of Smoky Blue Events. SmokeyBlueEvents.com.
Other wedding pros have your preferred vendor list to maximize their word of mouth referrals, but who’s spreading the word about your venue? Get featured in local and national outlets and build instant trust, authority, and credibility with engaged couples. 
Reach couples without the social media grind
Create content that lasts for years, not hours
Get more promotions from others for free

MBA Level Operations Advice with Bethel Nathan, Owner, Ceremonies By Bethel & Elevate By Bethel. ElevateByBethel.com.
Owning a wedding business can be terrifying. You risk everything when you start or expand it. Avoid these horrifying entrepreneurial fails.
• Unexpected business emergencies • Successful business goal-setting
• Recover from bad reviews

Business First Impressions with Becca Pountney, Wedding Industry Marketing Consultant. BeccaPountney.com
In a fraction of a second, prospective couples form opinions about your company. This instant judgment happens when they look at your website, social media posts, email, or talk with you on the phone. How do you make a stellar first impression that ultimately leads to a sale?
• Proven first-impression digital techniques
• Repair a flubbed first impression
• In-person and virtual impression do’s and don’ts

Websites That Captivate And Convert with
Marc McIntosh, Team Wedding Marketing. teamwedding.com.
How many times have you clicked off or silently judged someone’s online storefront? Your immediate response is from a first impression you can’t erase. A stellar website increases credibility, brand awareness, organic traffic, and new leads.
• Five components of a successful website • Optimize user experience and conversions • Real cost of not getting it right