Wedding Trends for 2022 with Amanda Eggers. IvoryandLaceCreative.com. We know that future weddings will look different. Eighty percent of wedding couples say the pandemic has changed their wedding expectations. Couples want to create more personalized details and make their guests feel really included in the experience. Where to look for trends in style, design, fashion and innovation.
Irresistible Offers with Shafonne. PrettyPearBride.com. Social selling + wedding pros = ideal clients that meet online. Creative engagement with your audience builds content that wedding couples love. With the right offer, you can increase sales.
• Irresistible offers that result in new sales
Reinvent Your Content with Shannon Tarrant. WeddingVenueMap.com. Imagine creating one piece of content and then repurposing it into every marketing platform you use. One piece of content used 15 different ways
• Time-saving tech tools and templates
• Put a fresh face on old content and go social
Effective Marketing with Marc McIntosh and Renee Roberts. TeamWeddingMarketing.com. How to evaluate the marketing experience your business presents to potential clients. Is your message consistent? Should you pay for social media advertising?
Wedding Business Data with Shane McMurray. Wedding.report. The more you know about your customers and local markets the better you can make smart business decisions. Historical and up to date information paves the way for a better understanding of the billion dollar wedding industry. If you know your wedding couples better, it is easier to sell to them and grow your business.
• The importance of understanding your market
• Key stats and examples you need to market effectively
• Critical information you need to collect from your customers
Generate Your Own Sales Leads with Aleya Harris. FlourishMarketing.co. Wedding pros have to create increasingly compelling lead magnets to persuade wedding couples to hand over their email address. Wedding quizzes and how-to guide examples. Creative content inspiration. Lead generator tips and tools
Monetize Your Creativity with Amanda Richardson. AmandaRichardsonPhotocom. Amanda Richardson, Owner, Amanda Richardson Boutique Photography
Just because you don’t stare at spreadsheets and reports all day doesn’t mean your time is worth any less. Use your creativity to tell your personal brand story. Improve your imagery and use it to book new clients. When it makes sense to niche down. Profit through your creativity
Rebuild Your Wedding Business with Susan Southerland. JustEventsGroup.com. It will take hard work and determination just to get back to your pre-pandemic sales level. Stand strong with wedding business owners who are open for business. Tips to rebuild your business. New revenue streams that won’t distract you from your day-to-day.
Personalize Your Business with Artem Lomaz. ArtemLomaz.com. Personalization actually starts before the booking process begins. It can be utilized throughout your relationship with your clients to help create referrals.
• Customize the consultation process
• Onboarding, preparation, the wedding itself, and offboarding • Personalizing milestone moments.
Visual Branding with Kaleigh Wiese. Meldeen.com, KaleighWiese.com. Are you ready to add some results-driven brand flair to your website, marketing, emails, and social media posts? Graphic design is a useful tool to communicate to your ideal potential clients. Learn typography, imagery, and color theory techniques. Increase your bookings with strategic brand positioning online. Ensure your brand is on-point and your message is clear.
Convert Your Leads to Bookings with Nicole Heylmun. NicoleReneeCoaching.com. Many wedding professionals downplay the importance of getting potential clients on the phone (or Zoom) as early as possible. How do you control the conversation? How do you instantly make nearly-weds comfortable with you? Sales call flow structure, Answers to every objection, Best sales software CRMs.
Non Agressive Selling with Mike Walter, EliteEntertainment.com. Why the typical strong sales approach isn't always the most effective. How to be the expert without being a know it all. Why video is the best selling tool.
Getting and Using Reviews with Bethel Nathan. ElevateByBethel.com. How and when to approach the review process with your clients. What to do with the reviews to enhance your marketing!
Professional Reputation with Meghan Ely. OFDConsulting.com. What is your reputation? How many reputations do you have? How PR can enhance your reputation. The difference between PR, marketing and advertising.
Using Psychology in Sales with Lynne Reznick. LynneReznickPhotography.com. A small change to your package pricing that will reduce client friction. How to position yourself as an expert during the initial conversation.
Modern Marketing with Brian Green. ByBrianGreen.com. The difference between diversity and inclusion. Connections through inclusive brand marketing.
Lead Conversions with Sal Cincotta, SalCincotta.com. What is the number one lead-generation fail? What is the most effective process to get the client to do your Call to Action?
When to make exceptions and conflict resolution with Jennifer Trotter, TheJenTrotter.com, LipServiceMakeup.com. What qualifies for a contract exception? How to implement exceptions without losing control. How to plan ahead to minimize unhappy clients.
Social Media Tips with Vanessa Joy! BreatheYourPassion.com. What's the best approach to social media for your business? How do you "batch" content? How do you schedule future content posts?
Are you the CFO of your business? with Michelle Loretta, BeSageConsulting.com. How to become the Chief Financial Officer. What are the three important financial parts of your business? When should you hire financial specialists? Is it wise for you to scale?
Sell to All Personality Types with Terrica! @CocktailTerrica. A wedding industry myth is that you should only work with clients you love. Not true. It's not personal, it's business! Sale pitch ideas for different personality types. Uncover common ground!
Don't Create Your Own Recession with Alan Berg. AlanBerg.com. It's easy to pull back on your ad spending. Before you do, listen to Alan's 25+ year perspective on how to make it through the hard times and come out stronger!
Shannon Underwood, Vice President of Wedding MBA. Recap of the 2020 digital conference. Looking forward to the 2021 conference, November 8-10, at the Las Vegas Convention Center. How the Wedding MBA finds speakers and new topics.
How to Market During a Pandemic with Anna Coats, MarryMeTampaBay.com. How to use Instagram better than your competition. The importance of professional images and captions that evoke emotions.
Protect your Finances during the pandemic with Jamie Boyack, CPA, Owner, AlohaFridayCPA.com.
Covid has hit hard at everyone in the wedding and event industry. You must take these actions to protect your financial health. Manage and pay off debt. Accounting Non-Negotiables. Receipt management and accounting software.